pop · pop-punk · rock
Formed by brothers Isaac, Taylor, and Zac, Hanson achieved global stardom in the late 1990s before transitioning into highly successful independent artists. Instead of relocating to coastal music hubs, they chose to base their labels, studio operations, and annual music festival in their hometown of Tulsa. Local fans respect them not just for their melodic pop-rock songwriting and tight vocal harmonies, but for their deep, continuous investment in building up the local creative economy.